It's a fact: Color-treated hair can lose its brilliance and vibrancy over time. Kelly Van Gogh's shine-enhancing shampoo comes to the rescue, gently cleansing, quenching and restoring the color to dull, dry, chemically treated tresses. In fact, this shampoo will extend the life of your hair color 10 times longer than any other product on the market! Caviar Extract - along with Amino Acids, Mica Shine Minerals and Keratin Proteins - work to repair your hair from the inside out, removing pollutants and protecting colored hair from its five main enemies: caustic water, UV rays, environmental pollutants, thermal styling and hair porosity. Colour Protecting Caviar Shampoo is a like a boost of energy for your hair - leaving it brilliantly glossy, healthy and rich with dimensional color. For best results, we recommend following up with Kelly Van Gogh's Colour Protecting Caviar Conditioner, also available at Soft Surroundings.